The England head coach loathed the label Bazball the moment it emerged, considering it overly simplistic and maybe foreseeing how it might be weaponised in the future. Right now, trailing 2-0 in an Test series in Australia that started with great expectations, it has turned into the subject of mockery from Australia.
However McCullum has contributed to the problem either. After the crushing defeat at the Gabba, his claim that, if anything, England were 'over-prepared' before the day-night Test was akin to attempting to extinguish a rubbish fire with gasoline. It risks becoming his lasting legacy as national coach if results do not take an upturn.
On one level, you almost have to admire his dedication to the philosophy. While he says he ignore outside criticism, he will have been acutely aware of an England team often described as carefree and lacking preparation.
The truth, as ever, is more nuanced. England play as much golf during their necessary down time as their rivals and they train just as much. Before the Gabba Test, they did more, completing five days compared to Australia's three, due to their limited experience to the pink Kookaburra ball and the different lighting conditions.
The coach's point about being "excessively ready" was that those five extra days were his decision – the moment he blinked in his conviction that less is more. It meant a significant amount of focus was expended before they even took the field in the cauldron of Australia's fortress. And though net practice are a opportunity to iron out technique, they can also become a safety blanket; zero consequence work that simply maintains the reactions quick.
Schedules are tight such that pre-series state games were not possible (and uncertain value, as shown by England having played three before the whitewash in 2013-14). What is harder to square is the dismissal of county championship cricket as a valuable experience more broadly, as shown by Jacob Bethell's wasted summer.
Match practice alone hardens cricketers for the many situations they walk out to face, and it is here where England have thus far been found lacking. It is not only with the bat – harrowing as some of the shot selection has been – but an attack that seems without a spearhead. No bowler has shown the patience or discipline that the exceptional Mitchell Starc and his support cast have delivered.
McCullum's unconventional approach was freeing during its initial year, an excellent, well diagnosed remedy to eradicate the lethargy that preceded it. The frustration now stems from how it has apparently failed to move beyond that point – the lack of an upgrade to the initial philosophy that has seen form decline to an even record from their last 30 Tests.
One such player is Jamie Smith, a talent, undoubtedly, but one who is being mercilessly targeted on each side of the bat and has dropped two key chances with the gloves. It probably does not help when your opposite number, Alex Carey, has just delivered a virtuoso display.
Based on McCullum's words after the match, England look likely to keep the faith with Smith in Adelaide. The expectation – similar to the broader situation – is that a return to a traditional Test setting unleashes his top form, with Perth's trampoline surface and the unusual floodlit Test now out of the way.
Another option is to implement the plan stumbled across during the series win in New Zealand last year by moving the batsman down to his more natural home as a active middle order player, handing him the gloves, and selecting a fresh face at first drop. A young contender made some runs for the Lions recently, or perhaps an all-rounder could fulfil a similar role to the former spinner in 2023.
Ultimately, none of this is perfect, however Australia's better fundamentals having destroyed expectations and forced the broader philosophy into the spotlight.
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